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Better Tanning Business, H2O is the Way to Go
By: Wendy Owen There
are an estimated 25,000 tanning salons nationwide, yielding nearly $2 billion
dollars in sales per year in the US alone. However, even in “sunshine”
states like Florida and California, tanning salons are still booming industries
with an appeal that seems to be a never ending successful venture. So what
is the secret to starting one of these cash-cow businesses? Where do you start?
How much will it cost for start up, and then yearly expenses? But most importantly…how
do you reach customers and make yourself more attractive? Perhaps all you
need is vision, drive, initiative and a little creativity to get you started running
a franchise or self-owned tanning salon…and it may be just as easy as a breath
of air. Sometimes a “gimmick” is all you need to get going; something
fun and exciting that your average strip-mall tanning salon won’t offer.
Still can’t guess? Think H2O. Patte Purcell, owner and founder of The
Oxygen Experience can attest to the benefits of simply adding oxygen to your tanning
services. Her patented oxygen bar system is ideal for tanning salons, not only
to provide aromatherapy services, but also as a tanning aide. Studies have proved
that oxygen helps to produce melanin in your skin cells by 10% or more, leading
to a darker and safer tan without the risk of burning. Not only will your
customers flock to this new tanning experience, but you will reap in the benefits
as well. At an average charge of $1 per minute of oxygen use per customer, your
revenue build up could be endless—and without taking up extra space, time,
or payroll. According to Purcell, studies have shown that revenues for businesses
using The Oxygen Experience have nearly doubled—simply because they provide
a useful service that no one else has! Furthermore, this kind of service
will promote repeat customer base that is more valuable than any kind of advertisement
or promotion. By offering something different from any other tanning salon (like
an oxygen bar) you will separate yourself from the rest and find people coming
back for more. Sometimes, the biggest leap of faith in starting a new business,
and especially one as popular as tanning salons is to simply have a good idea.
Investments, advertising, staffing and legal issues are also a concern for many
trying to start a new business, but finding something new and exciting to offers
customers can be priceless. Still have questions about opening your own
tanning salon? Read some of our other articles for tips, inspirations and real
life testimonials from people that have been there, done that and much much more!
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